Branding Requirements

At Netflix, we want you to be able to create fantastic applications with the Netflix API.  At the same time, we don't want users to get confused about who built whatever they're using.  As such, we have some branding guidelines.  These aim to strike the balance of enabling you to get credit for what you made and make it clear that Netflix is somehow involved, but not have confused users calling our customer support folks if they have questions.  "With great power comes great responsibility" and all that.

Naming and Logo Guidelines

Please see the Naming and Logo Guidelines for the full details on the branding limitations and requirements.

Naming:

• Netflix cannot be the first word in the application name.  It can be used in the naming of an app as “x for Netflix” or “x with Netflix”, “x’s Netflix Manager”, etc. This makes it clear that the offering is not from Netflix.
• “Flix” is not allowed in the naming of an application.  "Flicks", "Phlix" etc are fine in most cases (e.g.  "Netflicks" and similar are not allowed).  Contact us at apisupport at netflix dot com if you want to run a name by us.
  

Required Attribution:

All applications must feature the Netflix API logo (or “delivered by Netflix” in text) on any page or screen where the Netflix API has a presence and next to where the implementation appears in the UI. The API logo (or text) must link to http://www.netflix.com

Logos:

Netflix Primary API Logo: use no smaller than 100 px in width

• EPS format (vector based, great for scaling): http://developer.netflix.com/files/Netflix_Primary_API_Logo.eps

Netflix Secondary API Logo: for use only when space is limited; use no smaller than 16 px in width

• EPS format (vector based, great for scaling): http://developer.netflix.com/files/Netflix_Secondary_API_Logos.eps

iPhone App Builders: 

• 57 pixel x 57 pixel png of the Netflix secondary API logo:
• 512 pixel x 512 pixel jpeg of the Netflix secondary API logo: http://developer.netflix.com/files/Netflix_API2_512.jpg