Branding Requirements

At Netflix, we want you to be able to create fantastic applications with the Netflix API.  At the same time, we don't want users to get confused about who built whatever they're using.  As such, we have some branding guidelines.  These aim to strike the balance of enabling you to get credit for what you made and make it clear that Netflix is somehow involved, but not have confused users calling our customer support folks if they have questions.  "With great power comes great responsibility" and all that.

Naming and Logo Guidelines

Please see the Naming and Logo Guidelines for the full details on the branding limitations and requirements.

Naming:

  • Netflix cannot be the first word in the application name.  It can be used in the naming of an app as “x for Netflix” or “x with Netflix”, “x’s Netflix Manager”, etc. This makes it clear that the offering is not from Netflix.
  • “Flix” is not allowed in the naming of an application.  "Flicks", "Phlix" etc are fine in most cases (e.g.  "Netflicks" and similar are not allowed).  Contact us at apisupport at netflix dot com if you want to run a name by us.

Required Attribution:

All applications must feature the Netflix API logo (or “delivered by Netflix” in text) on any page or screen where the Netflix API has a presence and next to where the implementation appears in the UI. The API logo (or text) must link to http://www.netflix.com

Logos:

Netflix Primary API Logo: use no smaller than 100 px in width


Netflix Secondary API Logo: for use only when space is limited; use no smaller than 16 px in width

iPhone App Builders: 

version 12 as of 3 months ago by Adam Durfee

Tags

Comments

  1. David Engfer – 1 year ago

    Is myNetflix acceptable? I have a facebook app that's been out there for a while.

  2. daithi – 1 year ago

    Can we get the logos in either gif, jpg, or png format?

  3. Kallahar – 1 year ago

    To convert the format I opened the "Naming and Logo Guidelines" pdf, took a screenshot and cropped out the image, then resized that. at 100px you can't really read the "delivered by" though...

  4. Adam Durfee – 1 year ago

    @David Engfer: I talked to our brand folks here. If you put a space in the middle to change it to "my Netflix", that's ok.

  5. Mike – 1 year ago

    For mobile apps, is it OK if the branding links point to http://www.netflix.com/Mobile?

  6. Adam Durfee – 1 year ago

    @Mike - please still point to http://www.netflix.com. It's more supportable long term from our side. Thanks for asking.

  7. whurlston – 3 months ago

    I'm working on a 10ft UI implimentation. If I implemented a hotkey function (ie: if a specific remote button was pressed) that would launch a browser to http://www.netflix.com, would that be acceptible in place of "The API logo (or text) must link to http://www.netflix.com"?

    The logo/text would still appear but the user would not need to specifically navigate to it to launch the link. Instead they could launch the link regardless of the active UI element.

  8. Michael Hart – 3 months ago

    Is there a reason why the logo couldn't go to our website on click?

  9. whurlston – 3 months ago

    If I place the logo at the top (as part of the page title), it is not accessible through the navigation. Since I am only developing a plugin and don't have access to the main application, I have no control over that part. I can add command button in the navigational section that can be clicked instead but I would still like to have the logo as part of the title. If it's not possible, I can remove the logo from the title section and just have the text in the navigational portion. I was just hoping.

  10. whurlston – 3 months ago

    I meant to say "... don't have access to the main application source code, ..."

  11. Michael Hart – 3 months ago

    It would be fine to have the Netflix attribution with clickable link and the brand somewhere else, if that is the option. Be careful when using the brand in the title area to not imply it is a Netflix app vs. an app "for Netflix", etc.

  12. ragingfury – 3 months ago

    Two questions:
    1) According to the Naming and Logo Guidelines, the Add/Add All button images should be available on this site, where are they?
    2) Are there corresponding buttons for Add/Add All to the user's instant queue (if their account supports one)?

Please sign in to post a comment.