Netflix API Developer Blog

Joseph Smarr at Plaxo has been one of our most engaged developers so it's no surprise that he's already integrated Netflix into Plaxo's social network "Pulse".

I'm a big fan of what they've created.  They're leveraging different aspects of the API to create a very smooth user experience.  The subscriber authenticates and authorizes Plaxo's use of the API using OAuth without leaving Plaxo.  They programmatically access the subscriber's Atom feeds, eliminating the awkward cutting-and-pasting of URLs that is too common when sharing your lifestreams with social networks.  Then the use the javascript API to let members of the user's social network add movies to their queues or play them instantly directly from the ratings.  I love this scenario!

Here are some screenshots from the Pulse integration.  You can also find more information here.